CRM Dashboard

client

Real Estate Agency

role

CRM Dashboard

recognition

UX, UI

year

2023

Launch Project

Objective

To create a distinctive and professional brand representation for BrainstemX© that embodies the company's expertise in real estate and CRM software development, ensuring it resonates with real estate professionals, agencies, and developers.

‍

What We've Done

1. Strategic Discovery:

Conducted an in-depth analysis of the real estate market, identifying trends, challenges, and opportunities to ensure the brand representation is relevant and forward-thinking.

‍2. Software User Interface Redesign & Optimization:

Redesigned the CRM software interface to enhance usability, aesthetics, and functionality, providing a seamless experience for users.

‍3. Mobile Application Redesign & Optimization:

Optimized the mobile app for real estate professionals on the go, ensuring access to CRM tools anytime, anywhere.

‍4. Website and Landing Page Redesign & Optimization:

Developed a cohesive and engaging online presence that effectively communicates the brand's value proposition to its target audience.‍

5. Component-Based UI Kit Development:

Created a scalable and adaptable UI kit that aligns with real estate and CRM software development standards, facilitating brand consistency across all digital assets.

6. Product Design Sprints:

Conducted design sprints focused on exploring innovative features and functionalities for the CRM software, enhancing its value for the real estate industry.

Creative Process

1. Research:

Comprehensive research on the intersection of real estate and technology, focusing on the needs and preferences of your target audience—real estate professionals, agencies, and developers.

2. Sketching:

Development of logo and brand identity concepts that reflect BrainstemX© commitment to innovation, reliability, and excellence in real estate and software solutions.

3. Digital Design:

Creation of digital designs using advanced design tools, with a focus on clean, modern aesthetics that appeal to the real estate sector.

4. Refinement:

Iterative refinement of the chosen design based on feedback, ensuring the final brand representation meets the highest design standards and aligns with your company's vision.

5. Finalization:

Delivery of the final brand assets in various formats, ready for digital and print use, ensuring a consistent and professional brand presence across all platforms.

‍

Results

The rebranding and strategic design initiatives would be expected to significantly enhance BrainstemX© market presence, leading to increased engagement with your target audience, higher software adoption rates, and recognition as a leader in the intersection of real estate and technology solutions.

‍

Conclusion

Through a meticulous and collaborative design process, tailored specifically to the unique intersection of real estate and technology that BrainstemX© operates in, the goal would be to establish a brand identity that not only meets but exceeds industry standards, driving business growth and establishing a strong, recognizable presence in the real estate sector.